Arnold Lobel wrote and illustrated the famous Frog and Toad stories among many more: Mouse soup, Mouse Talks, Uncle Elephant, Owl at Home, Ming Lo Moves the Mountain...these stories are perfect for beginner readers. A lot of his ideas came from cartoons his children liked to watch. As a child he would entertain his classmates with illustrated stories that he would make up. His favorite thing to do as a child was checking books out of the library...seems fitting he became an award winning author.
Charlotte Zolotow has written over ninety books for children, picture books to young readers in the past fifty years. She has written books about animals and their relationships with people and was one of the first to write a picture book about death (has a few on death and dying). She has also written books about feelings and moods, friends, animals, neighborhoods and nature, relationships, seasons...and poetry collections. She has received many awards. at the ripe age of 90 she still works with her daughter who is also an author. 
Lionni's first book, Little Blue and Little Yellow, was inspired by a story he told his grandchildren on a long dull train ride. A list of 40+ books has followed with some earning awards and recognition. He received the American Institute of Graphic Arts God Medal and was a four time Caldecott Honor winner. His books are filled with bright colors and imagery that capture children's attention.
I love his use of color.
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